{"id":1904,"date":"2025-03-19T09:42:06","date_gmt":"2025-03-19T09:42:06","guid":{"rendered":"https:\/\/visualsbyrich.nl\/portfolio\/?page_id=1904"},"modified":"2025-09-26T12:19:51","modified_gmt":"2025-09-26T12:19:51","slug":"foodcourt-project","status":"publish","type":"page","link":"https:\/\/visualsbyrich.nl\/portfolio\/foodcourt-project\/","title":{"rendered":"Foodcourt project"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1904\" class=\"elementor elementor-1904\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca91072 e-con-full e-flex e-con e-parent\" data-id=\"ca91072\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eab8496 hfe-nav-menu__align-center hfe-submenu-icon-arrow hfe-submenu-animation-none hfe-link-redirect-child hfe-nav-menu__breakpoint-tablet elementor-widget elementor-widget-navigation-menu\" data-id=\"eab8496\" data-element_type=\"widget\" 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menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/visualsbyrich.nl\/portfolio\/elementor-page-2150\/\" class = \"hfe-menu-item\">About me<\/a><\/li>\n<li id=\"menu-item-2528\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/visualsbyrich.nl\/portfolio\/clients\/\" class = \"hfe-menu-item\">Clients<\/a><\/li>\n<li id=\"menu-item-2216\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/visualsbyrich.nl\/portfolio\/product-branding-project\/\" class = \"hfe-menu-item\">Product branding project<\/a><\/li>\n<li id=\"menu-item-2217\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/visualsbyrich.nl\/portfolio\/mighty-tiny-eco-friendly-branding\/\" class = \"hfe-menu-item\">Mighty Tiny eco-friendly branding<\/a><\/li>\n<li id=\"menu-item-2218\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/visualsbyrich.nl\/portfolio\/foodcourt-project\/\" class = \"hfe-menu-item\">Foodcourt project<\/a><\/li>\n<li id=\"menu-item-2219\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/visualsbyrich.nl\/portfolio\/festival-project\/\" class = \"hfe-menu-item\">Festival Project<\/a><\/li>\n<li id=\"menu-item-2563\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/visualsbyrich.nl\/portfolio\/elementor-page-2544\/\" class = \"hfe-menu-item\">CV<\/a><\/li>\n<\/ul> \n\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15eff4f e-flex e-con-boxed e-con e-parent\" data-id=\"15eff4f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd123d5 elementor-widget elementor-widget-spacer\" data-id=\"dd123d5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0813429 e-flex e-con-boxed e-con e-parent\" data-id=\"0813429\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cda089 elementor-widget elementor-widget-heading\" data-id=\"2cda089\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Foodcourt project <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae7e648 e-flex e-con-boxed e-con e-parent\" data-id=\"ae7e648\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f680ff e-con-full e-flex e-con e-child\" data-id=\"4f680ff\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4063e3 elementor-widget elementor-widget-heading\" data-id=\"a4063e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br><br><p data-start=\"148\" data-end=\"441\">For the Foodcourt project, I was assigned to develop an app for an American burger food truck with its own distinct branding. To explore potential directions, I first created three collages that showcased various American design styles, patterns, and color schemes (see images to the right).<\/p>\n<p data-start=\"443\" data-end=\"662\">Among these, I was particularly drawn to the idea of incorporating a Las Vegas casino theme. I decided to expand on this concept further, using slot machine symbols as a primary source of inspiration for the branding.<\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4a6c26 e-con-full e-flex e-con e-child\" data-id=\"d4a6c26\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2ef46 elementor-widget elementor-widget-image\" data-id=\"7b2ef46\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/Collages-portfolio.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAyMCwidXJsIjoiaHR0cHM6XC9cL3Zpc3VhbHNieXJpY2gubmxcL3BvcnRmb2xpb1wvd3AtY29udGVudFwvdXBsb2Fkc1wvQ29sbGFnZXMtcG9ydGZvbGlvLnBuZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/Collages-portfolio-1024x1024.png\" class=\"elementor-animation-grow attachment-large size-large wp-image-2020\" alt=\"\" srcset=\"https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/Collages-portfolio-1024x1024.png 1024w, https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/Collages-portfolio-300x300.png 300w, https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/Collages-portfolio-150x150.png 150w, https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/Collages-portfolio-768x768.png 768w, https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/Collages-portfolio.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">(Click to expand)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51facd5 e-flex e-con-boxed e-con e-parent\" data-id=\"51facd5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-acd7c7f e-con-full e-flex e-con e-child\" data-id=\"acd7c7f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df567e0 elementor-widget elementor-widget-image\" data-id=\"df567e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"766\" height=\"702\" src=\"https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/ingredienten-png.png\" class=\"elementor-animation-grow attachment-large size-large wp-image-2040\" alt=\"\" srcset=\"https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/ingredienten-png.png 766w, https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/ingredienten-png-300x275.png 300w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2ed7e9 e-con-full e-flex e-con e-child\" data-id=\"b2ed7e9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd2fab elementor-widget elementor-widget-heading\" data-id=\"5bd2fab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br><br><br><br>The end goal of this project was to design an app that allowed users to build their own hamburger. For this, I created ingredient buttons inspired by slot machine symbols, tying back to the Las Vegas theme. <br><br>I am particularly proud of the results, as they effectively combined playful design with a functional user experience.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2d6714 e-flex e-con-boxed e-con e-parent\" data-id=\"e2d6714\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-49b449d e-con-full e-flex e-con e-child\" data-id=\"49b449d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43194e8 elementor-widget elementor-widget-heading\" data-id=\"43194e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br><br><br>After completing the ingredient icons, I moved on to designing price chips, selecting the primary colors for the branding, and creating additional buttons. <br><br>Around this stage, I also finalized the typography for the project, ensuring it aligned with the overall style and theme.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ee1a9c e-con-full e-flex e-con e-child\" data-id=\"4ee1a9c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44a06e0 elementor-widget elementor-widget-image\" data-id=\"44a06e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"699\" src=\"https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/Stijlboard-jpg-1024x699.jpg\" class=\"elementor-animation-grow attachment-large size-large wp-image-2038\" alt=\"\" srcset=\"https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/Stijlboard-jpg-1024x699.jpg 1024w, https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/Stijlboard-jpg-300x205.jpg 300w, https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/Stijlboard-jpg-768x524.jpg 768w, https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/Stijlboard-jpg-1536x1048.jpg 1536w, https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/Stijlboard-jpg-2048x1397.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e93500 e-flex e-con-boxed e-con e-parent\" data-id=\"3e93500\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c4d10c0 e-con-full e-flex e-con e-child\" data-id=\"c4d10c0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afb7feb elementor-widget elementor-widget-image\" data-id=\"afb7feb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"783\" src=\"https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/logoso-1024x783.jpg\" class=\"attachment-large size-large wp-image-2048\" alt=\"\" srcset=\"https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/logoso-1024x783.jpg 1024w, https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/logoso-300x229.jpg 300w, https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/logoso-768x587.jpg 768w, https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/logoso-1536x1175.jpg 1536w, https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/logoso-2048x1566.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6338c9 e-con-full e-flex e-con e-child\" data-id=\"b6338c9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2e6e2 elementor-widget elementor-widget-heading\" data-id=\"2e2e6e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br><br><br>The next step was designing the logo, starting with sketches. I experimented with different casino-related symbols, but ultimately chose a concept that placed a hamburger on a casino chip. This combined the food truck\u2019s core product with the Las Vegas theme in a simple, recognizable way.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-176d681 e-flex e-con-boxed e-con e-parent\" data-id=\"176d681\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dcf8f82 e-con-full e-flex e-con e-child\" data-id=\"dcf8f82\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c85e8b0 elementor-widget elementor-widget-heading\" data-id=\"c85e8b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br><br><br><br><br>After finalizing the design, I moved on to vectorizing and animating the logo. This was my first time experimenting with 3D animations in After Effects, which made the process both challenging and exciting. <br><br>It turned out to be a fun learning experience and added an extra layer of depth to the branding.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eacb1a4 e-con-full e-flex e-con e-child\" data-id=\"eacb1a4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1b2279 elementor-widget elementor-widget-video\" data-id=\"a1b2279\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/visualsbyrich.nl\/portfolio\/wp-content\/uploads\/burger-casino-logo-animatie-met-naam.mp4\" autoplay=\"\" loop=\"\" controls=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06a8d5f e-flex e-con-boxed e-con e-parent\" data-id=\"06a8d5f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0163e47 e-con-full e-flex e-con e-child\" data-id=\"0163e47\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba02bcd elementor-widget elementor-widget-video\" data-id=\"ba02bcd\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/WUO6UoWbREo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-504e04a e-con-full e-flex e-con e-child\" data-id=\"504e04a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a7f02 elementor-widget elementor-widget-heading\" data-id=\"c5a7f02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br><br><br><br>And finally this is where it all came together, with the app. Working on the animations was the biggest struggle, but very fun overall.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Menu Homepage About me Product branding project Mighty Tiny eco-friendly branding Foodcourt project Festival Project Foodcourt project For the Foodcourt project, I was assigned to develop an app for an American burger food truck with its own distinct branding. To explore potential directions, I first created three collages that showcased various American design styles, patterns, &#8230; <a title=\"Foodcourt project\" class=\"read-more\" href=\"https:\/\/visualsbyrich.nl\/portfolio\/foodcourt-project\/\">Read more<span class=\"screen-reader-text\">Foodcourt project<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1904","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/visualsbyrich.nl\/portfolio\/wp-json\/wp\/v2\/pages\/1904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visualsbyrich.nl\/portfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/visualsbyrich.nl\/portfolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/visualsbyrich.nl\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visualsbyrich.nl\/portfolio\/wp-json\/wp\/v2\/comments?post=1904"}],"version-history":[{"count":58,"href":"https:\/\/visualsbyrich.nl\/portfolio\/wp-json\/wp\/v2\/pages\/1904\/revisions"}],"predecessor-version":[{"id":2505,"href":"https:\/\/visualsbyrich.nl\/portfolio\/wp-json\/wp\/v2\/pages\/1904\/revisions\/2505"}],"wp:attachment":[{"href":"https:\/\/visualsbyrich.nl\/portfolio\/wp-json\/wp\/v2\/media?parent=1904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}