Foodcourt project – visualsbyrich

Foodcourt project

For the Foodcourt project, I was assigned to develop an app for an American burger food truck with its own distinct branding. To explore potential directions, I first created three collages that showcased various American design styles, patterns, and color schemes (see images to the right).

Among these, I was particularly drawn to the idea of incorporating a Las Vegas casino theme. I decided to expand on this concept further, using slot machine symbols as a primary source of inspiration for the branding.

The end goal of this project was to design an app that allowed users to build their own hamburger. For this, I created ingredient buttons inspired by slot machine symbols, tying back to the Las Vegas theme.

I am particularly proud of the results, as they effectively combined playful design with a functional user experience.

After completing the ingredient icons, I moved on to designing price chips, selecting the primary colors for the branding, and creating additional buttons.

Around this stage, I also finalized the typography for the project, ensuring it aligned with the overall style and theme.

The next step was designing the logo, starting with sketches. I experimented with different casino-related symbols, but ultimately chose a concept that placed a hamburger on a casino chip. This combined the food truck’s core product with the Las Vegas theme in a simple, recognizable way.

After finalizing the design, I moved on to vectorizing and animating the logo. This was my first time experimenting with 3D animations in After Effects, which made the process both challenging and exciting.

It turned out to be a fun learning experience and added an extra layer of depth to the branding.

And finally this is where it all came together, with the app. Working on the animations was the biggest struggle, but very fun overall.